One set of hands touched every piece Arc’teryx produced in the company’s start-up days. Her name is Usha. She was there at the beginning.

The most beloved person at Arc’teryx turns out not to be a hard-core climber, or an elite level athlete, but a woman who knows how to operate a bar-tack machine and a switchboard and who remembers everyone’s names. Her constant presence has witnessed 30 years of changes throughout the entire history of Arc’teryx.

There’s a reason she will always be number one. Watch the film below.