Arc’teryx to Connect Global Community, Celebrate Mountain Culture with New Digital Winter Academy

NORTH VANCOUVER, British Columbia, January 12, 2021 –Arc’teryx Equipment, the global design company specializing in technical, high-performance apparel, outerwear and equipment, is providing its global community with an opportunity to access skill development courses and mountain education resources with the launch of its 2021 Digital Backcountry Academy.

The upcoming Digital Backcountry Academy is designed to provide participants with a similar experience to an in-person Academy, from the comforts of their own homes. Taking place from February 8-12, 2021, the digital Academy will serve as a space where participants can engage in learning opportunities and celebrate mountain culture in a safe and responsible way.

“Our Academies were designed to inspire, connect, and engage our communities, and although we can’t be together physically, we can still continue to learn and build on our backcountry skill sets,” said Jurgen Watts, Director of Brand Experiences at Arc’teryx. “We have a terrific lineup of inspiring speakers, stimulating panel discussions, engaging films, and opportunities for skills development. It’s our hope that through our Digital Backcountry Academy, participants will be inspired to spend time in nature, and that they’ll keep building on their skills to do safely.”

Instead of clinics, this year the brand is working in partnership with Arc’teryx athlete and guide, Mark Smiley, to offer online avalanche safety and backcountry ski courses at a reduced rate. The avalanche safety course consists of over 75 videos broken down into six segments, while the backcountry ski course covers both skiing and mountaineering divided into four sections: movement, gear, anchors, and expedition skills.

In addition to the online courses, during the week-long digital event Arc’teryx will offer a variety of free events, including: two panel discussions that explore Diversity & Inclusion in the Outdoors, and Ski Touring in the Time of COVID; a backcountry ski photography workshop led by Arc’teryx Senior Outdoor Photographer Angela Percival; film screenings of Frozen in Time and Motherload; a new Academy podcast series hosted by comedian Katie Burrell; and an online photo exhibit featuring images from local Jackson, WY photographers. The brand will also launch a digital resource hub featuring a selection of educational articles, checklists and tip sheets written by Arc’teryx athletes, ambassadors, and brand partners, covering topics such as ski season training, assembling a comprehensive backcountry preparedness kit, and gear recommendations.

“Connecting with our community and spending time in nature has never been more relevant than it is today,” said Watts. “With that in mind, we want to create a space where people, regardless of where they live, can inspire each other and learn from experts, so they can confidently and safely enjoy the backcountry.”

For more information about the Arc’teryx Digital Backcountry Academy, visit: backcountry.arcteryxacademy.com.

About Arc’teryx Academies

Arc’teryx Academies are skills-focused, guide-led clinics that enable and inspire participants to engage in the sports Arc’teryx designs products for. The brand has hosted over 1,000 people annually at the Arc’teryx Academies, which have been running since 2012.

About Arc’teryx

Arc’teryx is a Canadian company based in the Coast Mountains. Our design process is connected to the real world, focused on delivering unrivalled durability and performance in extreme conditions. Our products are distributed through more than 2,400 retail locations worldwide. We are problem solvers, always evolving and searching for a better way to deliver resolved, minimalist designs. Good design that matters makes lives better.

Contact

Arc’teryx PR
media@arcteryx.com