Arc’teryx to Donate U.S. E-commerce Proceeds to The Conservation Alliance Public Lands Defense Fund
NORTH VANCOUVER, British Columbia (November, 2017) – ARC’TERYX, the technical leader in outdoor performance apparel and equipment, is proud to announce it will donate all proceeds from U.S. online sales on Giving Tuesday.
Long committed to environmental stewardship and the land in which we live, work and play in, Arc’teryx is standing by their values this holiday season. On November 28, Giving Tuesday, 100 percent of net proceeds from arcteryx.com U.S. sales will be donated to The Conservation Alliance to support the Public Lands Defense Fund.
“We support conservation projects not only in Canada, but around the world. The need to protect the public lands system in the U.S. is at a critical point in time. As industry leaders, it is our responsibility to step up for our community and the environment in which we exist.” Arc’teryx GM/President, Jon Hoerauf said. “We want our customers to channel their purchase into protecting public lands, and we want them to know that Arc’teryx stands with them in our commitment to defending wild spaces and making efforts to preserve the systems that keep them wild.”
The Conservation Alliance’s Public Lands Defense Fund was started in January of 2017, working with the outdoor industry to preserve and defend the integrity of U.S. public lands system. On the Tuesday following U.S. Thanksgiving, all proceeds from net U.S. online sales at arcteryx.com will be donated to this cause to protect at-risk wild spaces and conservation laws.
“Public lands in the US have never been more threatened than they are right now.” The Conservation Alliance Executive Director, John Sterling said. “Arc’teryx is making a bold move, giving their customers the opportunity to support public lands protection during the holiday season, and putting their values above profit”
Arc’teryx – Jo Salamon – firstname.lastname@example.org
The Conservation Alliance – Josie Norris – email@example.com
Arc’teryx is a global design and manufacturing company based in North Vancouver, B.C. specializing in technical high-performance apparel, outerwear and equipment. Arc’teryx delivers creative products to enable and inspire those who live at the edge of their passions.
Our products are distributed through more than 3,000 retail locations worldwide, including 32 branded stores globally. Arc’teryx is named for the Archaeopteryx Lithographica, the first reptile to develop the feather for flight, and exists to Accelerate Evolution. www.arcteryx.com
About The Conservation Alliance
The Conservation Alliance is an organization of like-minded businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wild lands and climbing areas. Membership in the Alliance is open to all companies who care about protecting our most threatened wild places for habitat and outdoor recreation. Since its inception in 1989, The Conservation Alliance has contributed more than $19 million, awarded 552 grants, helped to protect more than 50 million acres of wild lands; protect 2,991 miles of rivers; stop or remove 29 dams; designate five marine reserves; and purchase 12 climbing areas. For complete information on The Conservation Alliance, www.conservationalliance.com